A powerful image for a better environment
We gave Fost Plus a revamped corporate identity
A more modern image while maintaining recognisability. Volta reworked Fost Plus' corporate identity but recycled visual elements. Clear rules and guidelines ensure a consistent appearance.
Fost Plus was looking for a way to increase the recognisability of their communications and clearly deliver their core message. Consistent, coherent and containers. These three terms are a constant in Fost Plus' demands.
A refreshed corporate identity was laid down in a comprehensive style guide with clear guidelines for digital applications, imagery and tone of voice. This way, everyone at Fost Plus uses this corporate identity in the right way.
Not just throwing everything away
Just about every Belgian recognises the Fost Plus logo, so we didn't have to waste it. By recycling visual elements for the renewed corporate identity, we built on the existing recognisability. An ‘arch’ and a ‘white circle’ provide the necessary accents and symbolise Fost Plus' circular story. With light lines and clean illustrations, we gave Fost Plus' image a modern touch.
Obey the rules
To communicate consistently and coherently, the corporate identity was described in detail. From the exact positioning for the logo and baseline to the spelling of dates. Topped off with a grid for a clean design.
An image and a language description provide the necessary guidance for communication and the guidelines are also clear for digital applications.
Crystal clear
To convey Fost Plus' core message unambiguously, volta developed five standalone infographics. Illustrations with a recognisable look and feel combined with a few keywords ensure that the infographics need no additional explanation.
An iconic way of sorting
The icons used by Fost Plus for sorting instructions also come from our designers' brains. Trilingual, modular blocks have been adorning all product packaging in Belgian supermarkets ever since. Clear instructions, regardless of the size or shape of the product.
Fost Plus?
Fost Plus is the driving force behind household packaging recycling in Belgium. The company promotes, coordinates and finances the selective collection, sorting and recycling of household packaging waste in Belgium. They recycle almost 90% of all packaging entering the market each year.