Impactful branding

Your organisation has a story. You start telling that story with strong branding, even before you get to communication, marketing or sales. A distinctive brand allows you to attract the attention of exactly the right target group. All you have to do then is convince them.

Branding goes hand in hand with strategy. Because your brand identity paves the way for effective communication. It grows along with your wildest marketing and sales ambitions. When the story stands out, you're on the right track.

Sounds great, but how does branding work?

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Branding is not a cost, it's your strength

Marketing makes you visible. Branding makes you irresistible.

Your marketing budget may generate reach or leads, but without strong branding, there is no solid foundation. Your brand has no clear-cut image and won't be recognisable or distinctive. Your message will, in turn, lack impact and focus.

Building a strong brand through sophisticated branding isn't a quick win, but a smart investment. One that keeps on paying off. With clear positioning, you show who you are, what you stand for and why that matters. The result? Not a nondescript brand, but a story that pulls you in.

Because people don't choose products. They choose strong, expressive brands they believe in.

Ontdek wat sterke branding oplevert voor je organisatie

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Our expertise in action

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Your branding
starts here

Maybe you're starting your brand from scratch. Maybe you already have a name and a logo. Or maybe your brand has been around for years and is due for a rebranding. No matter where you are on your journey, we'll guide you towards a future-proof brand identity.

Brand architecture

What does your brand stand for? What are your goals and what makes you unique on your market? What gets your target group excited and what are the pitfalls you want to avoid? We start with lots of questions and search for answers together.

Brand strategy

Let's capture the soul of your brand. Together, we define your brand essence, positioning and personality. What do you want to express? Which values are indispensable? By doing so, you lay the foundation for a strong, distinctive brand.

Naming

Your brand name is a big part of your identity. We brainstorm, filter and test until we find a name that reinforces your brand story.

Tone of voice

What is your brand's soundtrack? We establish what tone and style suit you, so that your communication is always recognisable and consistent.

Visual branding

It's time to make your brand visible. A powerful logo, a pitch-perfect colour palette, typography and graphics: everything comes together in a visual identity that resonates with your target audience.

Brand- and asset management

Communicating your brand is something you do every day. That's why we outline all the brand assets in detail for your team: practical guidelines in Kadanza and your own personalised system for digital asset management.

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Our branding checklist puts you on the right path

Volta offers first aid for branding. From style to colours to fonts, it can be overwhelming. Download our branding checklist and find out what to look out for on your branding journey.

Zet de eerste stap naar briljante branding

We're getting very positive reactions to the launch of our corporate identity. The forward-looking, open concept conveys a story of inclusion.

Evita Bonné - Head of Communications UZA (for Helix Ziekenhuisnetwerk)

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Already have a strong brand identity and wonder where to go from there?

A brand identity isn't a goal, but a tool. It's up to us to bring your brand to life. It's up to you to work with it.

Our studio uses your branding as a starting point for everything else you want to do: build a website, send out mailings, create a brochure, draw up a social media plan. You name it.

Creatief werk in lijn met je merk