Impactful branding

Your organisation has a story. You start telling that story with strong branding, even before you get to communication, marketing or sales. With a distinctive brand, you attract the attention of exactly the right target group. And then it is up to you to convince them.

Branding goes hand in hand with strategy. Because your brand identity paves the way for effective communication. It grows along with your greatest marketing and sales ambitions. When the story stands out, you are on the right track.

Seems great, but how does branding work?

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Branding is not a cost, it's your strength

Marketing makes you visible. Branding makes you irresistible.

Your marketing budget may generate reach or leads, but without strong branding, you are simply standing on quicksand. Your brand has no outspoken image and is just not recognisable or distinctive. Your message therefore lacks impact and focus.

Building a strong brand through sophisticated branding is not a quick win, but a smart investment. One that keeps on paying off. With clear positioning, you show who you are, what you stand for and why that matters. The result? Not a plain brand, but a story that pulls you in.

Because people don't choose products. They choose strong, expressive brands they believe in.

How impactful can branding be for your organisation?

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Our expertise in action

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Your branding
starts here

Maybe you are starting your brand from scratch. Maybe you already have a name and a logo. Or maybe your brand has been around for years and is due for a rebranding. However you start: we'll guide you towards a future proof brand identity.

Brand architecture

What does your brand stand for? What are your goals and what makes you unique in the market? What makes your target group excited and what are pitfalls you want to avoid? We start with lots of questions and search for answers together.

Brand strategy

Let's capture the soul of your brand. Together, we define your brand essence, positioning and personality. What do you want to express? Which values are indispensable? By doing so, you lay the foundation for a strong, distinctive brand.

Naming

Your brand name is a big part of your individuality. We brainstorm, filter and test until we find a name that reinforces your brand story.

Tone of voice

How does your brand sound? We establish what tone and style suit you, so that your communication is always recognisable and consistent.

Visual branding

It's time to make your brand visible. A powerful logo, an appropriate colour palette, typography and graphics: everything comes together in a visual identity that engages your target audience.

Brand- and asset management

Communicating your brand is something you do every day. So we set up all brand assets perfectly for your team: practical guidelines in Kadanza and your own personalised system for digital asset management.

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Our branding checklist gets you started

Volta offers first aid for branding! From appearance to colours and fonts, it's often overwhelming. Download our branding checklist and find out what to look out for in your branding journey.

The first step to impactful branding

We are getting very positive reactions to the launch of our corporate identity. It is a forward-looking, open concept. A supported inclusion story.

Evita Bonné, head communications UZA (for Helix Ziekenhuisnetwerk)

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Already have a strong brand identity and wonder what's next?

A brand identity is not a goal, but a tool. It's up to us to bring your brand to life. It's up to you to work with it.

Our studio uses your branding as a starting point for everything else you want to do: build a website, send out mailings, create a brochure, draw up a social media plan. You name it.

Creative solutions, aligned with your brand