All eyes on an invisible product
Volta developed a clear identity and brand architecture for Genio, as well as Nyxoah. The soft branding puts the focus on sleep and quality of life, rather than on the product itself.
The volta wake up call
Nyxoah knocked on our door to redesign their logo. At the same time, they asked us to develop a logo and style for an innovative product they were about to launch. We immediately understood the need to devise a separate corporate branding and communication for their new, revolutionary product against sleep apnoea.
The product? Restored sleep.
In the course of hands-on workshops, distinct personalities were defined, as well as a clear value proposition and accompanying brand architecture. Genio's story focuses on restored sleep and higher quality of life, so not on a nearly invisible medical product. The brand strategy provided a real starting point here, allowing us to roll out a smart product on the market, backed by a strong parent brand.
Waking up feeling refreshed
Developing the brand identity was a lot more challenging. Genio is a virtually invisible medical product against sleep apnoea. Moreover, we were not allowed to portray patients for privacy reasons.
The solution? A design with soft colours, flowing shapes and clean illustrations to create a feeling of blissful awakening after a wonderful night's sleep. In the copy, we emphasise how sleep quality also improves quality of life. We show the added value for the end user and leave the medical and technological explanations to the doctor or sleep specialist.
Mind-blowing! Congratulations for such an outstanding job to such a short timeline.
Rémi Renard - VP Market Development Nyxoah
Breathing as a concept
The strategy and identity all came to life in Nyxoah's communication channels: from website to presentation, from print to animation. Breathing was the inspiration for the subtle, undulating movements on the website, in the logo or in the presentation, among others.
Genious sound design
We created several instructional videos for Genio, bringing the illustrative style to life. Oh, and that dreamy soundtrack? That's another in-house production.
A fresh, cheerful website
The corporate branding was also applied to Nyxoah's website, paving the way for a light-hearted and professional result there too.
