Burn ointment? A hot topic!
With a playful campaign, we definitely relit the Flamigel fire. It was time to highlight the unique added value of this burn ointment.
A soothing campaign
How do you bring a well-known wound ointment to the attention of a wider audience? And how do you emphasise the multifunctionality and added value of such an everyday product? Volta came up with a soothing social media campaign and also introduced a new mascot.
A funnily serious campaign
On a serious note, Flamigel is a must-have in the medicine cabinet. The well-known brand of burn ointment wanted to draw attention to some lesser-known properties with a clever campaign.
Apply Flamigel to:
- reduce the chance of scarring
- promote healing
- allow abrasions to improve faster
Because Flamigel is a super ointment, we also came up with an accompanying “superhero”. In one of the early mock-ups, a member of our own content team acted as a Flamigel-administering superhero. Before he knew it, a new modelling career was born.
Blending ideas together
For the first concept, we dramatized a real-life situation sketch and added our superhero. The client was convinced, giving us carte blanche to run the campaign on everyday falls and embarrassing situations. After presenting a few other models, the client eventually opted back for the expressive facial expressions of our own team member. A new Flamigel icon was born.
The campaign shoot
We came up with derivations of our concept, drew up a social media plan and created a shot list. During the shoot, our new hero actually started improvising altogether. So we ended up with quite a lot of stills and videos for online use, as well as offline print and POS material for pharmacies. For this campaign shoot, we relied on our trusted partners Jaagpad and Thijs de Lange to ensure that everything went smoothly.
