Burn ointment? A hot topic!
With a playful campaign, we lit the flame in the Flamigel pan. It was time to highlight the unique added value of this burn ointment.
Een soothing campaign
How do you convey a well-known wound ointment to a wider audience? And how do you emphasise the multifunctionality and added value of such an everyday product? Volta came up with a soothing social media campaign and suddenly presented a new mascot as well.
Jokingly serious campaign
All kidding aside, Flamigel is a must-have in the medicine cabinet. The well-known brand of burn ointment wanted to draw attention to some lesser-known properties with a clever campaign.
Do you apply Flamigel? Then you will have:
- less chance of scarring
- better healing of cuts
- faster improvement of abrasions
Because Flamigel is a super ointment, we also came up with an accompanying “superhero”. In one of the early mock-ups, a member of our own content team acted as a Flamigel-reaching superhero. Before he knew it, a new modelling career was born.
Blending ideas together
Samenspel van ideeën
For the first concept, we dramatised a real-life situation sketch and added our superhero. The client was convinced, giving us carte blanche to run the campaign on everyday crashes and embarrassing situations. After presenting a few other models, the client eventually opted back for the expressive facial expressions of our own team member. A new Flamigel icon was born!
Shooting time!
We came up with derivations of our concept, drew out a social media plan and created a shot list. During the shoot, our new hero actually started improvising altogether. So we ended up with quite a lot of still and moving material for online use, as well as offline print and POS material for in pharmacies. For this campaign shoot, we counted on our trusted partners Jaagpad and Thijs de Lange. This way, everything went smoothly.
