An even more sustainable image for Fost Plus
We revamped the corporate identity of Fost Plus in a sustainable way with recycled, upgraded visual elements. Because consistency is key!
Let's recycle!
Every Belgian recognises the Fost Plus logo, so we obviously couldn't touch that sacred house. By skillfully recycling some graphic elements, we increased the recognisability even more.
How we did that? With an ‘arch’ and a ‘white circle’, we brought playful touches symbolising the circular story of Fost Plus. And with a light interplay of lines and clean illustrations, the image of Fost Plus was given a modern boost.
Consistency is key
Consistency is important! This is the only way to achieve crisp communication. For this reason, we described the corporate identity in great detail: from the exact positioning of the logo and baseline to the spelling of dates. A fixed grid guarantees a clean design.
Extra grip
With an additional image and language description, we defined clear guidelines for each form of communication, including digital applications of course.
Our flagship: infographics
How do you present fairly straightforward information in a playful way? With an infographic, of course: a mix of illustration, graphics and text. We created five flawless infographics that make the impact of Fost Plus immediately clear.
Learn to sort
And those icons with sorting instructions? Those too come from the minds of our designers! The trilingual, modular blocks have been adorning all product packaging in Belgian supermarkets ever since. Plain and simple, whatever the size or shape of the product.
