Powerful branding for a strong healthcare network chain
Volta developed the corporate brand identity for this new organisation, without cutting into the individual identities of member hospitals.
From diagnosis to execution
After an initial diagnosis, we created a new brand identity laced with medical symbolism. After three intensive workshops with representatives from each affiliated care centre, our team worked around the textual and visual interpretation of this new brand. In mutual consultation with the individual hospitals, we finally chose the name “Helix”.
Helix: more than just a shape
Beneath, the name ‘Helix’ contains a lot more connotations than you might suspect. Firstly, the connecting network name Helix refers to healing, nurturing and coordinating. In addition, it also refers directly to the spiral shape that DNA is composed of. And further, the name also refers to the Latin 'hedera helix', translated as 'grows towards the light'.
Subtle, uplifting imagery
The choice to integrate the spiral shape into the logo and visual language is therefore natural. The graphic element - the helix - is part of the logo. This element translates dynamism, interconnectivity, complementarity, excellence and medical symbolism.
On its own, the graphic element creates a supporting and overarching identity. By using it, among other things, as a cutout over photographic material, we establish the link between the healthcare activities and the overarching network.
"We are getting very positive reactions to the launch of our corporate identity. It is a forward-looking, open concept. A supported inclusion story."
Evita Bonné, head communications UZA
